DECEMBER 04, 2024

#109: The Power of Murals: Enhancing Guest Experiences in Short-Term Rentals with Hannah Legg

Have you ever wondered how to elevate your Airbnb or short-term rental into an unforgettable guest experience? Well, you’re in for a treat! In this episode, I sit down with the incredibly talented mural artist, Hannah Legg, to explore the magic of mural painting and how it can transform any space into a show-stopping, guest-pleasing masterpiece.

Hannah shares her journey into the world of mural creation, from her early artistic roots to becoming a full-time muralist for short-term rental properties. Her expertise in blending art with the unique needs of Airbnb hosts allows her to craft spaces that go beyond aesthetics—they tell a story and leave a lasting impression on guests.

Whether you’re a seasoned Airbnb host or just stepping into the short-term rental space, this episode is filled with insights that will inspire you to elevate your property’s style and guest experience. Tune in and get ready to see how murals can turn your Airbnb into a memorable, must-visit destination!

The Journey of Mural Creation

Hannah Legg’s artistic journey started long before she became a mural artist for short-term rentals. She began painting murals as a way to make art accessible and impactful, and it wasn’t long before she realized the unique potential that murals have in the short-term rental market. Hannah discusses how adding a mural to a rental space can completely change the guest experience—turning an ordinary room into an immersive, story-driven adventure.

Hannah walks us through her creative process for designing and painting murals—from the initial consultation to the final brushstroke. She explains how each mural is a unique piece of art tailored specifically to a property’s style and audience. Murals for short-term rentals aren’t just about decoration—they’re about creating an environment that resonates with guests, leaving them with memories they can’t wait to share.

Styles, Themes and Local Culture in Murals

What kinds of mural styles and themes resonate best with short-term rental guests? Hannah dives into different styles she’s worked with, from vibrant, bold colors to more subtle, relaxing themes. She talks about incorporating branding elements, such as a logo or color scheme, to create a cohesive and memorable guest experience.

One of the most impactful ways to enhance a guest’s stay is by connecting them to the local culture, and murals are a fantastic way to do just that. Hannah shares how murals can celebrate the local vibe and provide guests with a taste of the community they’re visiting.

What kinds of mural styles and themes resonate best with short-term rental guests? Hannah dives into the different styles she’s worked with—from vibrant, bold colors to more subtle, relaxing themes—and shares how choosing the right design can elevate the guest experience. She even talks about incorporating branding elements, such as a logo or a color scheme, to create a cohesive and memorable experience for guests.

One of the most impactful ways to enhance a guest’s stay is by connecting them to the local culture, and murals are a fantastic way to do just that. Hannah shares her thoughts on how murals for short-term rentals can celebrate the local vibe and provide guests with a taste of the community they’re visiting. It’s all about creating a deeper connection between the space and the people who stay there.

Key Considerations for Short-Term Rental Hosts

If you’ve been thinking about adding a mural to your property, you may wonder, “How much should I budget?” Hannah provides practical advice on budgeting for mural projects in short-term rentals. She discusses the factors that influence costs, such as the size of the wall, the complexity of the design, and the time it takes to complete the mural.

Another common question hosts have is about the lifespan of a mural and how to maintain it over time. Hannah sheds light on what you can expect in terms of durability, as well as some tips for keeping murals looking fresh and vibrant. She also shares examples of feedback from short-term rental owners about the impact of murals on their guest reviews—spoiler alert: it’s all positive!

Highlights and Key Points:

[00:06] A short introduction about our guest Hannah Legg and how she got into the world of painting murals

[03:10] How Hannah started integrating mural work into the short-term rental market

[06:05] The creative process for creating a mural—from initial client inquiry to the final installation

[09:05] Techniques for transferring a mural design from digital concept to physical space

[11:08] How much time clients should budget for a mural project in short-term rental spaces

[12:52] The mural styles and themes that resonate well with STR guests

[15:17] Including branding in murals for short-term rentals

[16:19] Challenges of working with different mural surfaces and weather conditions

[20:38] The value of incorporating local culture into murals for short-term rentals

[22:16] Challenges of mural painting

[24:43] The average lifespan of a mural

[26:01] Feedback from STR owners regarding murals and the impact on guest experience

[28:03] Budgeting insights for mural projects

[30:35] Advice for first-time mural projects in short-term rentals

[32:18] The lightning round

Golden Nuggets

• “I think just planning ahead and not panicking are probably the two biggest bits of advice I have.”
• “You don’t have to have everything figured out before you take that step.”

CONNECT WITH OUR GUEST

If you’re interested in learning more about Hannah Legg and her incredible mural work, connect with her through the links below:

• Website: Hannah Legg Artist
• Email: hannahleggartist@gmail.com 

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