JULY 23, 2024
#90: Unlock More Direct Bookings with Diana Roberts: Website Secrets for Airbnb & Short-Term Rental Hosts
Is your Airbnb website more of a ghost town than a gold rush? Don’t worry – we’re about to change that. This episode is your roadmap to transforming your online presence from lackluster to lucrative.
In this episode of The STR Sisterhood, I’m joined by Diana Roberts, a seasoned website strategist who’s helped countless Airbnb and short-term rental owners create standout digital storefronts. Together, we’ll dive into the key factors that can skyrocket your online booking success:
- Essential website elements every savvy host needs
- Crafting a cohesive multi-property strategy for scattered rentals
- Low-effort maintenance tips for a smooth guest experience
- Common website pitfalls and their quick fixes
- The art of keeping your content fresh and engaging
- Harnessing the power of analytics to boost direct bookings
Stop leaving money on the table. Tune in to unlock the secrets of a high-converting Airbnb website that not only attracts guests but turns them into loyal repeat customers.
Ready to elevate your online game? Tune in and let’s get started.
Highlights and Key Points:
[04:43] A short introduction about our guest Diana Roberts
[07:15] Diana’s shares her experience traveling around the US in an RV
[09:02] How Diana found her way into the short term rental industry
[12:11] How Diana successfully runs business while pursuing a nomadic lifestyle
[14:48] The allocation of responsibilities and tasks within Diana’s family business
[17:26] The importance of having a property and content management systems softwares
[22:07] What are the critical elements for an owner or a host to consider when it comes to their website
[25:11] Diana’s website set-up strategy for hosts with properties in multiple locations
[27:39] What are the best ways to make sure that a website stays functional
[30:24] What are the most common mistakes people make with their websites
[33:19] How often should people post new content to their websites
[35:05] The importance of setting up Google Analytics or tools like Google Site Kit to track detailed traffic analytics
[41:49] The lightning round
Golden Nuggets
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“Don’t wait until you get old to say you’re gonna go do stuff.”
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“Sometimes we have a vision for what we want for our future, but we may not have all of the individual steps figured out along our journey. You have to let go, to let in.”
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“Patience is a virtue too. So if you’re new, it’s gonna take six months to a year for Google to recognize you.”
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“I wish I would have known my niche. Whenever I first started, I wished I would have niched. I never realized how important niching was until later on in life.”
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“Expect nothing. Appreciate everything.”
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