AUGUST 27, 2024
#95: From Bland to Grand: Janelle Lawrence’s Guide to Creating a Wow-Factor Property
Ready to take your Airbnb or short-term rental from just another listing to an unforgettable experience? I’ve got just the thing for you! I recently had the absolute pleasure of chatting with the amazing Janelle Lawrence—a true creative genius in the world of interior design—and she’s got some serious gold to share.
In our conversation, Janelle dropped some insights that you won’t want to miss:
- Creating Eye-Catching Focal Points: Janelle shows us how to make a statement with design elements that grab attention and leave a lasting impression.
- Telling a Story Through Design: Discover how to infuse your space with personality and create a narrative that truly resonates with your guests. It’s all about creating an experience, not just a pretty picture.
- Focusing on What Matters: Prioritize the design choices that pack the biggest punch for your guests. Janelle’s got the scoop on what really makes an impact.
- Turning Uniqueness into a Selling Point: Embrace those quirks! Learn how to take your property’s unique features and turn them into standout selling points that will have guests clicking “Book Now.”
- Balancing Aesthetics and Experience: It’s not just about looking good—Janelle dives into how to create spaces that are as functional and comfortable as they are stunning.
Whether you’re a DIY pro ready to roll up your sleeves or thinking about bringing in a professional designer, this conversation is packed with all the inspo and actionable tips you need to take your listing to the next level.
So, what are you waiting for? Don’t miss out on this fun, tip-packed discussion!
Highlights and Key Points:
[04:29] A short introduction about our guest Janelle Lawrence
[06:40] Janelle shares her journey as a DIYer and to realizing the need to bring in professionals
[11:41] Transitioning as a graphic designer and wedding photographer into short-term rental designing
[16:39] Janelle’s approach in uncovering and highlighting a property’s unique personality
[20:52] Tips on crafting unique ideas without the Cheese Factor
[26:01] How Janelle and her husband’s complementary skills and shared personality traits contribute to their successful collaboration in their short-term rental
[29:54] Helping others design unique, impactful spaces for short-term rental properties
[36:58] When to call in the Pros to avoid costly DIY mistakes in design
[39:33] The importance of strategic investment in short-term rental design, branding, and marketing
[47:34] The importance of both design and guest experience in short-term rentals and the need for a cohesive approach
[54:17] The lightning round
Golden Nuggets
- “If you’re out shopping for a car and you can’t tell the difference between a Hyundai and a Rolls Royce, it’s not in your best interest to buy the Rolls Royce, even if you could afford it, right? Because you don’t appreciate it, it doesn’t mean a lot to you, and there’s something else you could use that money for.”
- “If you are honest with yourself, and you like, flip through Airbnb for the ones that are in your area, and you can’t tell which ones are the superstars, or you can tell, but you aren’t quite sure what elements get it there, then that’s probably when you need to bring someone in to pay, to pay for it, because it’s affecting your business, a business decision at that time.”
- “I think that there are so many hosts to at least, that I’ve come across Not, not in our Facebook community or the Accelerator, or anything like that, but just in in the industry that have this mentality that, well, I’m buying a property and it’s turnkey, and it’s already renting, so I don’t need to do anything to it, right? And I look at that as a lost opportunity.”
- “There are ways to delegate the money to make the most impact.”
- “There’s a community out there that will help, and it is so much easier to do things with other people and to bounce ideas off of each other.”
- “70% of your great ideas come to you when you’re not actually sitting down to do work”
CONNECT WITH OUR GUEST
Follow Janelle Lawrence on:
Facebook: https://www.facebook.com/profile.php?id=100055882757757
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