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Stacey St. John

Title of blog with an image of Nicole Ritherford

SEPTEMBER 04, 2024

#96: From Rental Arbitrage to Airbnb Empire: Nicole Rutherford’s Expert Tips Revealed

Get ready for an inspiring chat with Nicole Rutherford, the trailblazing nomad and real estate dynamo who’s turning the Airbnb world on its head. Nicole’s journey from rental arbitrage newbie to managing a booming portfolio of Airbnb properties all across the U.S. is nothing short of incredible—and she’s done it all while living life on the move!

In this can’t-miss episode, you’ll uncover:

  • How Nicole and her partner pulled together a rockstar team of cleaners and maintenance pros from afar
  • The magic of effective communication and shared values in making remote property management a breeze
  • The game-changing tech tools and strategies that let them manage short-term rentals from anywhere in the world
  • Insider tips on co-hosting, finding clients, and creating win-win partnerships with real estate agents
  • Nicole’s top secrets for building lasting relationships with property owners and guests
  • And her exciting plans for growing their portfolio and mapping out their next adventures

Whether you’re dreaming of launching your own Airbnb empire, a seasoned host ready to scale, or just curious about the nomadic life, this episode is bursting with actionable insights and practical tips. Discover how Nicole transformed her love for travel into a thriving remote business and let her story fuel your journey toward location independence and financial freedom.

Don’t miss out—tune in now and start paving the way to your own Airbnb success story!

Highlights and Key Points:

[01:48] A short introduction about our guest Nicole Rutherford

[02:45] How Nicole started in the short-term rental industry and living in an RV

[04:05] Nicole as a real estate agent and how she got started with her real estate license

[05:42] How Nicole and her partner structured their business for managing business remotely

[07:54] Nicole’s property portfolio and how she sources her teams across different locations

[10:37] Nicole’s vetting process for hiring Airbnb cleaners to find the right fit

[15:27] How Nicole manages the logistics of team communication across multiple locations

[17:01] The biggest challenges with remote management and how Nicole overcame them

[20:15] What are the technologies that Nicole uses to manage her day to day

[21:23] Nicole’s co-hosting model structure and how she found success growing it

[28:23] How Nicole manages the guest side of her business and the guest communications

[34:22] Nicole’s future plans in expanding her portfolio and her next RC adventures

[37:47] The lightning round

 

Golden Nuggets

 

  • “Your cleaners are your eyes, your ears, your front line of defense, your greatest asset in this industry.”
  • “You have to think about the fact that your cleaners you’re going to be engaging with on a regular basis and making sure that you know they fit within your core values, how you operate as a person and how you want the culture of your business to be.”
  • “I think just not being scared to get started into this and jumping before you are ready, though, you need to do your due diligence.”

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Instagram: https://www.instagram.com/_nicolerutherford_/

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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player. 

This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.

It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Thanks again, sister – and cheers to your STR success!

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