OCTOBER 07, 2025
#153 Abundance Mindset for STR Growth: Mindset Shifts That Boost Your Revenue
What if the biggest barrier to growing your short-term rental business isn’t strategy, listings, or even money—but your mindset?
That’s exactly the lesson Esmeralda Alba shares in her journey. By doing the inner work of abundance, she transformed her relationship with money and opportunity—and the same principles can directly impact your STR growth.
Whether you’re managing one property or scaling to 20, an abundance mindset is the secret ingredient that turns obstacles into opportunities. Here’s how to apply it—actionable strategies included.
Why an Abundance Mindset Matters for Revenue Growth
Most hosts focus on bookings, pricing, or OTA rankings—but overlook the mindset that drives decision-making. When you approach your business from scarcity (“I can’t afford that upgrade,” “I’ll never compete with that listing”), you limit your ability to grow.
An abundance mindset for STR growth shifts your focus:
- Seeing opportunities where others see limitations
- Investing in improvements that create real ROI
- Collaborating and learning from other hosts instead of competing
As Esmeralda learned, even small adjustments—like changing how you talk to yourself about money—can unlock new growth paths. Research supports this: cultivating an abundance mindset can increase creativity, resilience, and willingness to take calculated risks (Harvard Business Review).
Three Actionable Mindset Shifts to Grow Your STR
- Shift from Scarcity to Opportunity
Instead of thinking, “I don’t have the budget for that upgrade”, ask, “How can this upgrade increase bookings or reviews?” Reframe challenges as investments in growth. - Practice Daily Visualization and Gratitude
Esmeralda used practices like Intensati and daily affirmations to reinforce abundance. For hosts, this could mean visualizing full calendars, happy guests, or positive reviews—while noting daily wins, even small ones. - Take Calculated Action Consistently
An abundance mindset isn’t just positive thinking—it’s paired with action. Implement improvements in your space, test pricing strategies, or explore revenue streams like upsells and partnerships. Growth happens when mindset and execution align.
Turning Mindset Into STR Results
When you apply these shifts, you’ll notice tangible results:
- Increased bookings and higher guest satisfaction
- Greater confidence to experiment with amenities or marketing
- Easier decision-making about investments and expansions
Esmeralda’s story shows that financial breakthroughs come from the inside out. By actively cultivating an abundance mindset for STR growth, hosts can break free from limiting beliefs that hold back revenue, bookings, and long-term success.
Quick Wins for Your STR Business Today
- Write down 3 opportunities for growth you’ve been avoiding
- Schedule one small upgrade that could improve guest experience
- Connect with one other host or mentor for insight or collaboration
- Reflect each evening on what went well and how it can scale
Even small steps compound quickly when paired with the right mindset.
Wrap-Up
Scaling your short-term rental business isn’t just about strategy—it’s about mindset. By embracing an abundance mindset for revenue growth, hosts like Esmeralda Alba prove that inner work translates directly into bookings, revenue, and sustainable growth.
Start small, stay consistent, and watch how your mindset becomes the most powerful tool in your STR toolkit.
HIGHLIGHTS AND KEY POINTS:
[01:20] A short introduction about our guest Esmeralda Alba and shares how an exercise class introduced her to the power of affirmations and an abundance mindset
[05:19] Esmeralda explains how shifting her money mindset during tough times transformed her family’s business journey
[09:21] Esmeralda outlines the daily practices she uses to cultivate an abundance mindset and describes how she actively shifts from fear to gratitude when facing life’s toughest moments
[14:15] How solitude and daily discipline support Esmeralda’s shift toward an abundance mindset
[16:33] Esmeralda shares how she shifted her money mindset from scarcity to abundance through daily language changes and affirmations
[21:26] Esmeralda explains how repeating present-tense affirmations like “I am a money magnet” programs the subconscious to attract financial abundance
[25:23] How mindset practices, abundance beliefs, and reframing money stories transformed Esmeralda’s life
[33:00] Esmeralda credits her late mentor for reshaping her money beliefs and emphasizes that abundance requires consistent daily practice
[36:58] How intuition and leaning on a trusted community helps Esmeralda vet opportunities within an abundance mindset
[41:47] Esmeralda credits Alicia for pushing her out of her comfort zone and helping her step into the spotlight [43:17] The lightning round
Golden Nuggets:
- “What you put out, or what you say, or even what you think is what you’re attracting, these are the things that you’re going to attract.”
- “We’re able to set fuel to our fire and power behind ourselves when we train our brain to work for us.”
- “The more grateful you are for the things that you have, the more abundance that you attract into your life.”
- “Having an attitude of gratitude helps you, not only again organically begin to see shifts in your life, but it also makes life much more joyful.”
- “Sometimes abundance is blocked when we don’t feel ready or worthy of it. And I try to explain that to everybody that I come across like, you just have to be open to abundance. Just open to it all of the time, and it’s going to come.”
- “Mindset is the foundation. Your beliefs about money shape your financial reality.”
- “I don’t chase money. I align myself with opportunities that reflect the abundant life that I’m creating for myself.”
- “Where your attention goes, your energy flows; that absolutely applies to how we view abundance.”
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