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Stacey St. John

SIMPLY BRILLIANT BLOG

Fuel your passion, fire up your future:

Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.

Why Is My Airbnb Listing Not Performing?

Why Is My Airbnb Listing Not Performing?

APRIL 14, 2025 Why Is My Airbnb Listing Not Performing?   If you've found yourself repeatedly asking, "Why is my listing not performing?" you're not alone. The vacation rental market is competitive, and even small details can significantly impact your booking...

Are Short-Term Rentals a Good Investment?

Are Short-Term Rentals a Good Investment?

March 18, 2025 Are Short-Term Rentals a Good Investment? Investing in real estate can be a game changer—but when it comes to short-term rentals, the stakes are uniquely dynamic. In this post, we’re breaking down the pros and cons of short-term rental investments,...

How to Ensure Compliance with Local Short-Term Rental Regulations

How to Ensure Compliance with Local Short-Term Rental Regulations

FEBRUARY 18, 2025 How to Ensure Compliance with Local Short-Term Rental RegulationsNavigating the maze of short-term rental permits can feel like deciphering a secret code—one that could make or break your rental business. Understanding which short-term rental...

Why Leadership Matters as a Real Estate Investor and Airbnb Host

Why Leadership Matters as a Real Estate Investor and Airbnb Host

Why Leadership Matters as a Real Estate Investor and Airbnb HostToday, I want to dive into a topic that's often overlooked but is absolutely critical to your success as a female Airbnb host and real estate investor: leadership. If you think leadership is just for CEOs...

How to Hire a Virtual Assistant (Remote Professional)

How to Hire a Virtual Assistant (Remote Professional)

How to Hire a Virtual Assistant (Remote Professional) When you’re running a growing short-term rental business, balancing a family, and maybe even working a full-time job, you might find yourself needing a little extra help. Hire a Virtual Assistant! Or, as I prefer...

How to Get More 5-Star Reviews

How to Get More 5-Star Reviews

How to Get More 5-Star ReviewsIn the world of short-term rentals, getting consistent 5-star reviews can make all the difference in attracting new guests and ensuring repeat stays. Reviews are not just feedback; they shape the reputation of your business. To help you...

Easy Ways to Make Your Airbnb a Cozy Autumn Retreat

Easy Ways to Make Your Airbnb a Cozy Autumn Retreat

Fall Into Comfort: Fun & Easy Ways to Make Your Airbnb a Cozy Autumn Retreat As the crisp air of autumn settles in, there’s a magic to the season that draws travelers seeking cozy, picturesque stays. Whether your Airbnb is nestled in the mountains, near a forest,...

How to Turn Bad Airbnb Reviews into More Booking Opportunities

How to Turn Bad Airbnb Reviews into More Booking Opportunities

How Do I Handle a Bad Airbnb Review? Running a short-term rental (STR) or Airbnb business means you’ll eventually face a bad guest review—it’s inevitable. Even if you strive to provide a 5-star experience, sometimes things don’t go as planned. But here’s the good...

How to Perfectly Stock Your Airbnb Kitchen: Essentials Guests Love

How to Perfectly Stock Your Airbnb Kitchen: Essentials Guests Love

How to Stock Your Short-Term Rental Kitchen with Airbnb Kitchen EssentialsAs an Airbnb host or short-term rental owner, one of the easiest ways to elevate the guest experience is by providing a fully stocked kitchen with Airbnb Kitchen Essentials. Guests love the...

Airbnb Property Management vs. Co-Hosting: What’s the Difference?

Airbnb Property Management vs. Co-Hosting: What’s the Difference?

Airbnb Property Management vs. Co-Hosting: What’s the Difference?If you’re looking to get into the short-term rental game, you’ve probably come across two business models: Airbnb property management and co-hosting. Both can be incredibly profitable, but they come with...

3 Negotiation Tips for Women in Real Estate

3 Negotiation Tips for Women in Real Estate

3 Negotiation Tips for Women in Real EstateThe world of real estate investing is full of opportunity, and women are increasingly taking center stage. But mastering the art of negotiation can be a key differentiator. Here are 3 effective tips to empower you when you...

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