Simply Brilliant Blog
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Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.
How to Know When to Pivot Your STR Business (Even When It’s Working)
How to Know When to Pivot Your STR Business (Even When It's Working) Knowing when to pivot your STR business is harder than it sounds — especially when the thing you're walking away from is something people actually love. The hardest pivots aren't the ones that rescue...
What Airbnb’s 2026 Summer Release Means for Your Listing
What Airbnb's 2026 Summer Release Means for Your Listing Does AI belong in your business? It’s the question being asked over and over again by many people in different industries. For us in the STR space, the question is obsolete. AI is already here, girlfriend. You...
How to Analyze an Airbnb Deal Before You Buy (The CPR Framework)
How to Analyze an Airbnb Deal Before You Buy (The CPR Framework) Most women don't lose money on their first short-term rental because of bad luck. They lose it because they fell in love with the property before they ran a single number. The CPR Framework — Criteria,...
12 Steps to Setting Up Your Airbnb Business (Before Your First Guest Arrives)
12 Steps to Setting Up Your Airbnb Business (Before Your First Guest Arrives) Girlfriend, you’re excited. I know. I was too. But, I need you to do something for me, okay? I need you to cool your jets. Just a little. And put your business hat on. Here’s the deal:...
Short-Term Rental Insurance: What Every Airbnb Host Needs to Know (And Most Don’t)
Short-Term Rental Insurance: What Every Airbnb Host Needs to Know (And Most Don't) Let's talk about something most hosts avoid until it's too late — short-term rental insurance. I know, I know - it’s part of “adulting,” right? Insurance may seem soooo boring. The...
How to Get 5-Star Airbnb Reviews: The Data-Driven System to 6x Your Revenue
How to Get 5-Star Airbnb Reviews: The Data-Driven System to 6x Your Revenue Five-star reviews! The gold standard on Airbnb. We all want them. But how do we get them? And how do we get them consistently? You need to implement a rigorous system, girlfriend. One that...
How Do I Create a Winning Airbnb Launch Strategy in the First 30 Days?
How Do I Create a Winning Airbnb Launch Strategy in the First 30 Days? Running a business is serious business. And in serious business, we do not rely on luck. Success in the short-term rental world isn’t a matter of luck, anyway; it is a matter of momentum. Building...
How Can I Overcome STR Business Burnout and Reclaim My Freedom?
How Can I Overcome STR Business Burnout and Reclaim My Freedom? Introduction Stop reacting to every little thing that happens, girlfriend. It is not making you a better CEO. It is not helping you reach your goals. And it is NOT good for your health. STR business...
How to Master Your PriceLabs Pricing Dashboard for Maximum Revenue
How to Master Your PriceLabs Pricing Dashboard for Maximum Revenue Imagine you’re on a plane. And you’re curious about what actually happens in the cockpit. And you have an invisibility cloak (stick with me here). You go to the bathroom, cloak in hand, and you throw...
How to Track Your Airbnb Cleaning Score — And See How You Stack Up Against Competitors
How to Track Your Airbnb Cleaning Score — And See How You Stack Up Against Competitors In the STR landscape - it’s not enough to just know your own stats. Most STR hosts have no idea how their cleaning score compares to their competition. They only know their own...
Why “We’ll Add It to the Checklist” Isn’t Good Enough for Your STR Cleaning Team
Why "We'll Add It to the Checklist" Isn't Good Enough for Your STR Cleaning Team There’s a well-known story in the STR biz. It’s a horror story. And more short-term rental hosts have a version of it. . Ya ready? You identify a recurring problem. You ask your cleaning...
Short-Term Rental Booking Window: Why Guests Are Waiting Longer to Book (And What to Do About It)
Short-Term Rental Booking Window: Why Guests Are Waiting Longer to Book (And What to Do About It) For many Airbnb hosts, the days of guests booking months in advance are kinda over. The sooner you wrap your head around that, the sooner you realize that guests aren't...
Does the Airbnb Single Service Fee Actually Hurt Your Bookings? Here’s the Data
Does the Airbnb Single Service Fee Actually Hurt Your Bookings? Here's the Data One of the properties in my portfolio is performing WELL. Like…really well. It’s performing way better than another similar property in my portfolio. And by similar I mean same market,...
Why an Airbnb Turnover Inspection is the Step Most Hosts Skip (And How to Fix It)
Why an Airbnb Turnover Inspection is the Step Most Hosts Skip (And How to Fix It) How’s your cleaning operation doing? Are you 100% happy with the turnover of your property? Is it spotless? Is attention to detail part and parcel of operations? Is it five-star worthy?...
Why Your Airbnb Cleaning System Keeps Failing (And It’s Not Your Cleaner)
Why Your Airbnb Cleaning System Keeps Failing (And It's Not Your Cleaner) Your Airbnb cleaning system isn't broken because you hired the wrong person. In fact, it’s not broken at all. “But Stacey” I hear you say, “Waddya mean it’s not broken? It’s not working! How can...
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It?
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It? The difference between you being an STR operator vs CEO isn’t just about a title. It’s about how you’re spending your time as you build your business. It’s about mental focus: the operator...
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life)
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life) Most STR owners don’t have a scaling problem. They have a structure problem. Think about it. A scalable short-term rental business isn’t built by adding more properties. It’s built by...
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts)
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts) Introduction We’re about to get uncomfortable, lady. Ya ready? We’re gonna talk about something most hosts don't want to think about — what happens to your STR when the market stops being...
How Can STR Business Automation Stop the “Firefighter Cycle” and Help You Scale?
How Can STR Business Automation Stop the "Firefighter Cycle" and Help You Scale? Introduction “Hi, my wifi password isn’t working.” “The lock code isn’t working.” “There’s a lot of noise coming from the property next door.” I know allllll about the messages you’re...
Why Women Need a Short-Term Rental Community to Scale Faster
Why Women Need a Short-Term Rental Community to Scale Faster Have you ever felt like you’re operating on "Isolation Island"? You’re sitting in your home office, staring at a calendar of bookings, and suddenly a guest situation pops up that leaves you feeling...