July 21, 2026 #194 How to Know When It's Time to Pivot Your Business I sat with a heavy decision for a long time this year before I finally said it out loud: I'm retiring the STR Virtual Summit for Women. As your host, Stacey St. John, I had to look closely at my...
How to Analyze an Airbnb Deal Before You Buy (The CPR Framework) Most women don't lose money on their first short-term rental because of bad luck. They lose it because they fell in love with the property before they ran a single number. The CPR Framework — Criteria,...
July 14, 2026 #193 How Ali Haney Builds a Short-Term Rental Brand Strategy That Commands Premium RatesWhen Ali Haney, founder of Brand and Market, met a client with a one-bedroom cabin in Gatlinburg completely lacking internet access, she didn't panic. Instead of...
12 Steps to Setting Up Your Airbnb Business (Before Your First Guest Arrives) Girlfriend, you’re excited. I know. I was too. But, I need you to do something for me, okay? I need you to cool your jets. Just a little. And put your business hat on. Here’s the deal:...
July 07, 2026 #192 Scaling an Airbnb into a Boutique Hotel with Katie WanzerKatie Wanzer sat in her husband's truck outside a Door County property and cried for forty minutes. She hadn't even seen the 15-room boutique hotel before closing on it. Transitioning from...
Short-Term Rental Insurance: What Every Airbnb Host Needs to Know (And Most Don't) Let's talk about something most hosts avoid until it's too late — short-term rental insurance. I know, I know - it’s part of “adulting,” right? Insurance may seem soooo boring. The...
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