JANUARY 28, 2024
#117: Stress-Free Social Media Strategies for Short-Term Rental Hosts with Brianne Hamilton
Simplifying Social Media for Your Short-Term Rental Business
Feeling overwhelmed by the thought of managing social media for your Airbnb or short-term rental? Don’t worry; you’re not alone. In this episode, we sit down with Brianne Hamilton, a real estate investor, Airbnb host, and social media strategist, to learn her best tips for simplifying your social media strategy and making it work for you.
With her actionable insights and proven “STAY” content framework, Brianne shows how to create meaningful, engaging content—without spending hours glued to your screen. Whether you’re looking to build an authentic connection with your audience or save time by batching posts, her strategies are designed to make social media stress-free and effective.
Why Social Media Can Be Stressful for Hosts (and How to Fix It)
Managing social media for short-term rentals can feel like a never-ending to-do list. Brianne shares why so many hosts feel stuck and how to overcome common challenges:
- Time Constraints: Most hosts don’t have hours to dedicate to social media. Brianne’s batching techniques and scheduling tools are game-changers.
- Comparison Trap: It’s easy to feel discouraged when scrolling through picture-perfect posts. Brianne explains how to turn comparison into inspiration.
Content Overload: Struggling with what to post? Brianne’s “STAY” framework helps you create meaningful content without overthinking it.
Highlights and Key Points:
[00:00] Introduction: Meet Brianne Hamilton, a social media expert passionate about simplifying content creation for hosts.
[02:00] Creativity Meets Strategy: How Brianne combines her creative and corporate skills to grow her short-term rental business.
[05:24] The “STAY” Framework: Brianne’s step-by-step guide to crafting meaningful and manageable content.
[11:09] Balancing the Content Pillars: Strategies for staying consistent and engaging on social media.
[12:25] Turning Comparison into Inspiration: Use social media as a tool for growth and connection instead of self-doubt.
[17:27] Planning Ahead: How a social media content calendar can save time and reduce stress.
[19:51] Scheduling Tools: The benefits of third-party apps for automating your posts and staying organized.
[23:09] Brianne’s Favorite Tools: Enhance your content creation with tools like Canva, Later, and Planoly.
[26:35] Overcoming Challenges: Tips to handle common hurdles like lack of inspiration and inconsistent posting.
Golden Nuggets
- “One of the biggest hurdles I hear from people is that they don’t have time to do this. Consistency is key—just do what you can.”
- “Done is better than perfect. Nobody’s looking for perfection; they’re looking for authenticity.”
- “Turn comparison into motivation. Use what inspires you to refine your strategy and grow.”
Actionable Tips for Hosts
- Batch Your Content: Set aside a few hours each month to plan and create your posts.
- Use Scheduling Tools: Automate your posts with tools like Later or Buffer to stay consistent.
- Be Authentic: Share your story, quirks, and behind-the-scenes moments to build trust.
- Collaborate: Partner with other local businesses or influencers to expand your reach.
- Leverage Facebook Groups: Engage with your community and showcase your expertise.
Maximize Your Social Media Success
With Brianne’s expert tips and “STAY” framework, managing social media for your short-term rental doesn’t have to be a headache. Focus on being consistent, staying authentic, and using tools that save you time. By simplifying your strategy, you’ll not only grow your audience but also turn them into loyal followers and future guests.
Ready to take the stress out of social media? Tune in now and start making an impact today!
CONNECT WITH OUR GUEST
Follow Brianne Hamilton on:
- Facebook: https://www.facebook.com/profile.php?id=695800536
- Instagram: https://www.instagram.com/junctionhousegetaways/
- Website: https://www.junctionhouse.co/
