JANUARY 21, 2025

#116: Social Media Secrets Every Host Must Know with Marissa Schulze

Harnessing Social Media for Short-Term Rentals

Ready to make your Airbnb and short-term rental bookings soar? In this episode, I sit down with Marissa Schulze, a social media expert with a passion for helping hosts turn their online presence into a booking magnet. With her actionable strategies, you’ll learn how to use social media for short-term rentals to showcase your property’s unique appeal and grow your business.

Marissa’s proven framework focuses on crafting engaging, story-driven posts that captivate potential guests and build trust. From choosing the most impactful platforms to leveraging collaborations, she shares all the tools you need to elevate your social media game.

Why Social Media Matters for Hosts

In today’s competitive market, a strong social media strategy is no longer optional for Airbnb hosts and short-term rental owners. Marissa breaks down why social media is essential for success, including:

• Building a Connection: Create an emotional connection with potential guests through storytelling.
• Showcasing Your Property: Highlight your property’s unique features and amenities with professional-quality visuals.

Reaching Your Audience: Use targeted strategies to connect with travelers who are most likely to book.

Key Takeaways from Marissa Schulze on Social Media for Short-Term Rentals

• [00:04] Introduction: Learn about Marissa’s background and expertise.
• [02:27] Importance of Social Media: Why social media marketing is crucial for STR hosts.
• [04:18] Content Creation Best Practices: Marissa’s tips for crafting engaging posts.
• [08:18] Storytelling Techniques: How to use stories to elevate your content.
• [12:43] Consistency in Content: Strategies for maintaining a steady social media presence.
• [14:58] Building a Content Library: Insights on costs and logistics for professional property visuals.
• [16:57] Engaging Video Content: Practical tips for creating captivating videos.
• [20:10] Platform Impact: Which social platforms are best for STR success.
• [22:19] Collaboration Tips: Leveraging influencer partnerships to expand your reach.
• [25:50] Targeting Your Audience: How to ensure influencer audiences align with your goals.
• [29:48] Answering Guest Questions: Use storytelling to address FAQs and connect with guests.
• [33:45] Repurposing Content: Maximize your efforts by reusing content across platforms.
• [35:58] Posting Frequency: Advice on how often to post to maintain engagement.

Golden Nuggets for Social Media Success

• “Collabs change the game.”
• “It is extremely important to make sure that the influencer has the audience that you are targeting.”
• “Just keep going.”
• “Leverage your existing skill sets and learn along the way.”
• “You never treat anybody differently. Always bring your best self to every interaction.”

Maximize Your Bookings Through Social Media

Whether you’re a seasoned host or just starting out, Marissa’s insights provide a roadmap for using social media for short-term rentals to attract guests and grow your business. From crafting engaging posts to leveraging collaborations, her strategies will help you stand out in a crowded market.

Ready to take your social media game to the next level? Tune in now and start boosting your bookings today!

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