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Stacey St. John

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June 20, 2023

#33:Unlock the Power of Investor Personas: A Must-Know Strategy for Airbnb Investors with Kate Stoermer

Welcome to an exciting episode that delves into the world of investor personas, revealing how they can be a game-changer for your entrepreneurial journey. Today, we have a special guest, Kate Stoermer, the brilliant mind behind The CEO Host, who will guide us on identifying your investor persona, understanding the most common ones, and even bridging the gap between spouses with different investor personas.

As an Airbnb investor, you know the immense potential that lies within short-term rentals. But have you ever considered how aligning your investment strategy with your investor persona can unlock a world of advantages? Kate shares invaluable insights and strategies that can help you achieve this synergy and pave the way for success.

One of the most fascinating aspects that Kate explores is the dynamic between spouses with different investor personas. She uncovers ways to navigate this terrain and foster a harmonious partnership, ensuring that both parties feel aligned and motivated in their investment goals. The power of unity and understanding within a relationship can be transformative, especially when it comes to making important decisions regarding your Airbnb investments.

But what if you’re considering partnering with someone other than a spouse? Should you seek out someone who shares your investor persona or someone with a different one? Kate dives deep into this question and provides expert guidance on the ideal approach. Discover the hidden advantages of partnering with someone who complements your strengths and compensates for your weaknesses, ultimately creating a powerhouse team that drives exceptional results.

Now, you may be wondering, “What exactly is my investor persona?” We’ve got you covered! And by understanding your strengths, risk tolerance, and investment preferences, you can gain a clear picture of the strategies that align best with your personality and goals. This self-awareness is a crucial step towards making informed decisions and maximizing your potential as a real estate investor.

So, whether you’re a seasoned Airbnb investor or just dipping your toes into the world of short-term rentals, this episode is a must-listen. Let’s guide you towards unlocking the power of investor personas and discovering the path to success in your Airbnb investment journey. Tune in and prepare to be empowered!

Highlights and Key Points:


[03:31] Meet our guest, Kate Stoermer

[04:06] How Kate got started in the world of short-term rentals

[07:41] The most common challenges faced by STR property investors

[10:18] What is an investor persona?

[12:57] 5 types of investor personas

[18:31] Strategies Kate uses to help bridge the gap between spouses who have different investor personas

[20:15] Questions to help you identify your investor persona

[21:27] The advantages of identifying your investor persona

[28:54] When considering joint ventures, should you team up with a partner who shares your investor persona or has a different one?

Golden Nuggets


  • Your goal in STR determines your action list

  • “Just because something is right for me doesn’t mean it’s right for you, and just because something is right for you doesn’t mean it’s right for the next person.”

  • Identifying your investor persona helps you to understand what your priority should be and brings a strategic approach to how you are consuming content and who you’re learning from.

  • “Your property is simply a product of your business.”



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