Follow Along

Stacey St. John

Title of the blog with an image of Jodi Bourne
JULY 11, 2023

#36: Content Marketing Secrets for Short-Term Rental Success

Discover the secrets to attracting guests and standing out from the competition. Join our special guest, Jodi Bourne, a vacation rental consultant, marketing coach, and web designer extraordinaire.

Learn invaluable tips and strategies to create compelling content that builds connections and fosters effortlessly trust with potential guests.

Content marketing is your golden ticket to success, driving free traffic to your short-term rental listing through engaging blogs, captivating videos, and attention-grabbing social media posts.

Jodi discussed why blogging is the ultimate SEO strategy and shares how to captivate readers and turn your blog into a magnet for potential guests. Explore the concept of content pillars, which help structure your content, create a cohesive brand message, and establish your authority.

Learn effective techniques to integrate email marketing into your content strategy and elevate your communication with potential guests. Be inspired by a success story from one of Jodi’s clients who transformed their short-term rental business. Don’t miss this episode to take your hosting to new heights and become a content marketing wizard, attracting guests like never before.

Highlights and Key Points:


[02:19] Jodi Bourne’s bio

[03:36] How Jodi got started in the short-term rental space

[07:15] What is content marketing, and why is it important for a short-term rental host?

[08:34] Content marketing tips & strategies for short-term rental hosts and owners

[10:05] How to come up with content marketing topics for STRs

[20:38] How to transcribe audio using Google Docs

[23:33] How often should you post content?

[26:18] Content pillars/themes and why they are important

[31:47] Must-have elements of great blog content

[32:59] The success story of a client that Jodi helped to build a successful blog

[35:55] How to integrate email marketing into content marketing

[39:15] Jodi’s advice to people struggling with perfectionism in content marketing

Golden Nuggets


  • The purpose of content marketing is to build connections, build authority, and build trust.
  • Content marketing is the best way to get free traffic to your listing.
  • Blogging is the best strategy for search engine optimization.
  • “Progress, not perfection.” ~Marie Forleo

Resources Mentioned


  1. AnswerThePublic:
  2. Substack:
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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player. 

This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.

It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, please follow the podcast. 

I’ll be adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out!

Thanks again, sister – and cheers to your STR success!


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