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Stacey St. John

Title of the blog withan image of Margot Schmorak

SEPTEMBER 26, 2023

#47: Maximizing Your Airbnb’s Potential Through Technology with Margot Schmorak

Are you ready to revolutionize your Airbnb and short-term rental business? Looking for a way to increase bookings, improve efficiency, and enhance guest experiences? Look no further than the power of tech stacks!

In this episode, we’re joined by Margot Schmorak, CEO and co-founder of Hostfully, to discuss the key components of a successful short-term rental tech stack. We’ll also explore strategies for overcoming setup challenges and tips for safeguarding your business from cyber threats.

Whether you’re a seasoned Airbnb host or just starting out, this episode is packed with valuable information to help you take your business to the next level with the power of a tech stack.

So what are you waiting for? Listen now and discover how to revolutionize your Airbnb and short-term rental venture with the ultimate tech stack!

Highlights and Key Points:


[02:35] Margot Schmorak’s bio

[03:15] What was Margot doing before co-founding Hostfully, and what was the impetus behind starting it?

[05:47] When was the Hostfully founded?

[06:17] How Margot’s life has changed as a result of her company

[07:23] What is a tech stack, and why is it important for someone to have it in their business?

[09:59] The most important basic components of a tech stack

[10:26] #1 Property Management Software (PMS)

[13:14] #2 Pricing management

[15:44] #3 Operations management tools such as a guidebook and a self-service platform

[17:36] #4 Turnover management software

[18:40] The secondary components of a tech stack

[20:37] The importance of insurance and protection in a tech stack

[22:53] What to look for when outsourcing a property management software company

[26:18] How to navigate challenges when setting up a tech stack

[29:55] Cyber security for short-term rentals

Golden Nuggets


  • The primary value proposition of Property Management Software (PMS) is to ensure the smooth management of your bookings.

  • Just like one bad review can put your company out of business, a bad experience with a guest can do that too. Therefore, it’s crucial to have insurance that provides you with both financial and time cushions.

  • No one is living your life except you, and you are the one who knows the best answer for yourself. So, don’t worry about what others think you should be doing. Make your decisions based on what you believe is best for you because nobody else has the full context of your life.

Resources Mentioned


  1. PriceLabs:
  2. Wheelhouse:
  3. Beyond Pricing:
  4. Safely:
  5. 5.Superhog:



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