October 03, 2023
#49 Discover the Marketing Goldmine: Tips from Vacation Rental Pro Marketer, Alex Husner
Are you ready to amplify your success in your “Airbnb biz?” I’m thrilled to spotlight Alex Husner, the brilliant CMO at Casago and the influential voice behind the hit podcast, Alex & Annie: The Real Women of Vacation Rentals. As a leading figure at the Vacation Rental Management Association (VRMA), Alex is a powerhouse in the professional vacation rental industry.
Ever wondered about the secret sauce behind skyrocketing direct bookings? Alex pulls back the curtain on how savvy vacation rental managers are mastering the game. Spoiler: the numbers are astounding!
We also dive into the transformative potential of networking and unearth inventive strategies. These are your keys to exponential growth in the bustling world of short-term rentals.
And if you’re not already tapping into the potential of Destination Marketing Organizations (DMOs), this episode will help you explore how they can become your secret weapon in your short-term rental business.
If scaling the heights of short-term rental success is on your agenda, this episode is a must-listen!
Highlights and Key Points:
[02:48] Who is Alex Husner?
[05:42] Key differentiators in how a large professional organization operates a short-term rental business vs. individual investors or short-term rental hosts
[10:36] What are the current percentages of direct bookings versus bookings through Online Travel Agencies (OTAs) from a professional vacation rental management perspective?”
[13:31] Her responsibility as Chief Marketing Officer at Casago
[16:20] The importance of networking with other owners and operators
[20:06] How can you engage with the local community and drive business growth without an active CVB?”
[24:17] The role of a Destination Marketing Organization (DMO) and how it can benefit STR owners
[27:37] How to identify organizations that can actively promote your short-term rental
Building a network with fellow STR owners and operators helps you steer clear of mistakes and paves the way for a smoother journey.
Developing relationships with local organizations allows you to collaborate and brainstorm ideas, fostering win-win scenarios that benefit everyone.
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Follow Alex Husner on:
Website (Casago): https://casago.com/franchise/
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If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.
There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player.
This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.
It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please follow the podcast.
I’ll be adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out!
Thanks again, sister – and cheers to your STR success!