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Stacey St. John

Title of blog with an image Vanessa de Souza Lage

OCTOBER 10, 2023

#49: Greening Your Airbnb & Short-Term Rental Strategy with Vanessa de Souza Lage

In our newest podcast episode, dive deep into the world of Airbnb and short-term rentals with Vanessa de Souza Lage, the visionary CEO of Sustonica – the pioneering sustainability recognition program tailored specifically for the short-term rental industry.

Here’s a sneak peek into the enriching insights awaiting you:

🍃 Green Hosting Made Easy: Unearth simple yet impactful strategies to transform your Airbnb or short-term rental into an eco-friendly haven. From embracing energy efficiency to mastering waste reduction, it’s easier than you think!

🌟 Sustainability: Your Competitive Edge: Ever wondered why leading Airbnb hosts and short-term rental proprietors are leaning into sustainability? Vanessa unveils the powerful connection between sustainable practices and a surge in bookings and guest appeal.

🔮 Staying Ahead with Sustainability: Delve into the upcoming sustainability regulations poised to reshape the short-term rental landscape. Learn how to navigate these changes and position your property for enduring success.

🌍 Eco-Chic: The New Guest Magnet: Concerned about alienating potential guests? Vanessa debunks this myth, illustrating how green initiatives enhance guest satisfaction and cast a wider net of appeal.

To put it succinctly, for Airbnb hosts and short-term rental operators, embracing sustainability is more than just staying with the times – it’s the golden ticket to thriving in an evolving market. Vanessa’s transformative journey with Sustonica illuminates the path. 

So, whether you’re a seasoned Airbnb maestro or taking your first steps into the short-term rental realm, remember: sustainability isn’t just the future; it’s the NOW.

Don’t miss out on this game-changing episode! Dive in and let sustainability be your guide in the short-term rental universe.

Highlights and Key Points:


[02:47] Know our guest Vanessa and where she is located

[03:22] How she got started in the vacation rental industry

[05:21] What inspired Vanessa to be an entrepreneur?

[09:02] What Sustonica does and its mission

[10:21] Why having a sustainable STR property is important for guests nowadays

[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?

[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home

[18:24] The sustainability chart

[19:31] The future of regulations surrounding sustainability

[23:06] Tactics for creating sustainable properties

[24:55] The Beat the Microbead app:

Golden Nuggets


  • Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources.

  • Focusing on sustainability is crucial for every host due to its substantial cost reduction.



The Beat the Microbead app:



Follow Vanessa de Souza Lage on:








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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player. 

This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.

It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, please follow the podcast. 

I’ll be adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out!

Thanks again, sister – and cheers to your STR success!


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