Follow Along

Stacey St. John

Title of blog with an image of Tamara Swager

OCTOBER 31, 2023

#52: The Airbnb Advantage: How Tamara Swager’s Corporate Background Fuels Her STR Successl

Join me in this episode as I sit down with Tamara Goddard Swager, the mastermind behind Swag Hospitality. Explore how Tamara seamlessly applies her corporate experience to her Airbnb business.

Uncover the secrets of building a strong and efficient team and the ingenious incentive programs she’s devised for her cleaning team and turnover manager, all aimed at elevating the guest experience and boosting Airbnb performance.

Tamara also shares invaluable lessons on leadership, short-term rental operations, and the enduring significance of continuous learning. Don’t miss out on the chance to tap into her wealth of wisdom!

Highlights and Key Points:


[02:29] Meet our guest, Tamara Swager

[03:11] How Tamara got started in short-term rentals

[05:46] How her corporate experience has impacted her short-term rental business

[09:48] Best practices to help you build a strong team and manage it effectively

[14:53] Hostfully’s amazing deal for STR Sisterhood listeners:

[15:32] The incentive programs she has created for her cleaning team and turnover manager

[21:53] How Tamara learned to flex her leadership style in her W2 job

[29:22] How she integrates her flexible leadership style into her STR business and why it’s important

[32:13] Her experience with restructuring operations in her STR business

[38:42] Why we shouldn’t limit ourselves to learning only within the STR industry

Golden Nuggets


  • “Your brand isn’t what you think it is; your brand is what the audience thinks it is.”

  • “We are CEOs of our own hospitality business.”

  • “No one is irreplaceable.”



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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

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Thanks again, sister – and cheers to your STR success!


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