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Stacey St. John

Title of blog with an image of Brittany Blackman

APRIL 08, 2024

#75: Win Guests and Woo Loyalty in your Airbnb: Brittany Blackman Spills the Beans

Are you looking to take your vacation rental business to new heights? In this episode, we’re excited to share the insights of Brittany Blackman, a Florida-based vacation rental entrepreneur who has cracked the code to creating a loyal customer base.

Brittany’s unique approach combines top-notch service and consistent branding to deliver an exceptional experience for her guests. By focusing on these key elements, she has been able to establish a successful short-term rental venture that not only delights her customers but also boosts her business.

One of the standout strategies Brittany reveals is her use of branded promotional items to enrich the guest experience and strengthen brand loyalty. These thoughtful touches can make all the difference in creating a memorable stay and fostering a lasting connection with your guests.

If you’re aiming to establish a thriving Airbnb or short-term rental business with a legion of loyal fans, you won’t want to miss the practical steps Brittany shares in this episode. 

From delivering unparalleled service to crafting a cohesive brand identity, Brittany’s insights can help you unlock the secrets to building a devoted customer base that will keep coming back to your vacation rental time and time again.

So, what are you waiting for? Dive in and discover the strategies that can propel your vacation rental business to new heights of success!

Highlights and Key Points:


[02:13] A short introduction about our guest Brittany Blackman

[02:57] How Brittany started in the world of vacation and short term rentals

[04:40] Brittany’s transition from employment to becoming an entrepreneur

[06:50] The importance of having a supportive community and meaningful connections

[07:55] Brittany talks about branding and the importance of brand consistency

[12:09] Tips in crafting brand consistency in hospitality and small business

[16:43] Brittany talks about the importance of clarity in building a brand and business strategy

[20:38] The impact of attention to details and implementing brand consistency to guest experience

[25:45] Brittany’s tips on elevating guest experience with branded promotional items

[36:50] What are the first steps on basic branding consistency

[40:29] The lightning round

Golden Nuggets


  • “Brand consistency is knowing who you are, effectively communicating it, and being consistent.”

  • “Don’t take things personally, which is really hard to do when you’re putting your heart into things.”

  • “Not everyone is going to have the same level of appreciation for all of your hard effort and hard work, and so we can’t expect that of other people.”



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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

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Thanks again, sister – and cheers to your STR success!


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