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Stacey St. John

Title name with an image of Tracey Northcott

Jan 10, 2023

#10: Avoiding #Airbnbust with Tracey Northcott

Wanna know to protect yourself against #Airbnbust?

You won’t want to miss this episode with Tracey Northcott…

Tracey joined the short-term rental industry and launched her first property in 2011. At that time, she was fully invested as an Airbnb host, and her business was seamless and thriving. 

However, when regulations were put in place in her area, things changed abruptly, and her “Airbnb bubble” burst. Her bookings and revenue plummeted which prompted her to “put on her big girl pants” and learn how to build a true hospitality brand.

So, my question for you is – with so many things changing and bookings being down in so many places, how can YOU protect yourself against #Airbnbust? 

Take a listen to my convo with Tracey – she gives us the inside scoop and stresses the importance of knowing your target demographic (how you can identify it). She also shares how you can precisely anticipate your guests’ needs, and she also gives a guide on how to increase direct bookings too.

Dive into the convo now!

Highlights and Key Points:

[04:05] Meet and greet Tracey Northcott, and know where she is located

[04:41] Today’s theme; Avoiding the Airbnb bust

[05:39] Tracey’s experience with the Airbnb bust

[08:45] The importance of knowing your target demographic

[10:27] How to identify your target demographic

[14:33] How to precisely anticipate your customers’ needs

[20:46] Guide to increasing direct bookings in STR business

[25:45] Tracey’s recommendation to people who are not eloquent in writing value-based newsletters

[27:49] What is a lead magnet: Definition, examples, and how to create one

Golden Nuggets


  • “CEO means Chief Executive Officer, not Chief Everything Officer.”
  • “Life is too short to despair.



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Thanks again, sister – and cheers to your STR success!


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