Nov 22, 2022
# 3: Building a Rockin’ Brand for your “Airbnb Biz” with Emily Miethner
Do you want to make the most out of your short-term rental business?
It’s not enough to simply hire a cleaning service and advertise your property on OTAs (Online Travel Agencies). You must make sure your potential guests can discover your property and recognize the value that sets you apart from other local listings in the area.
Can they tell what distinguishes your listing from other local listings in the area? Why is your home the best place to stay, exactly? What type of amenities do you offer?
With the right short-term rental marketing strategies at work, you can increase your income and boost profits. And whether you manage a large portfolio of properties or only rent out your vacation home during the off-season, building a brand will help you build your business.
In this episode, I sit down with Emily Miethner who shares how she manages to marry her day job in digital marketing with her STR business. She shares tips and tricks galore along with her most preferred marketing channels.
Highlights and Key Points:
[00:02:00] Introduction to Emily and where her STR is located
[00:03:52] How Emily got into the STR world
[00:06:01] How her day-time job as a digital marketer has crossed that over into her short-term rental life
[00:08:04] Emily’s favorite strategies for leveraging digital marketing to drive lookers and bookers into her properties
[00:11:54] Who do informational posts address, individuals versus enlightening everyone
[00:15:43] When you welcome guests into your property, do you ask them to tag you on Instagram?
[00:18:27] Overarching tips on ways to build a brand for your short-term rentals
- Growing marketing is a big way you can differentiate yourselves.
- Something else that is a big thing that’s a quick win is on Instagram having a clear and information-packed bio and really using all the characters.
- Regarding marketing, I really like Instagram because I love connecting with the community and seeing what’s going on in the community and the small businesses.
- I’m always a fan of “You are the average of the five people you spend the most time with.” I like that phrase, and I think it’s important to surround yourself with smart, encouraging, optimistic people who challenge and support you in good ways.
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Thanks again, sister – and cheers to your STR success!