Follow Along

Stacey St. John

Title with an image of Stacey Paretti Rase

FEBRUARY 21, 2023

#16: Increasing Bridal Bookings for Your STR with Stacey Paretti-Rase

As an Airbnb host, it can be tempting to just stick to your comfort zone. But if you want to increase your bookings and profits – and your short-term rental business as a whole – it’s important to try new things.

Marketing to brides and bridal parties can be a smart strategy for short-term rental owners looking to tap into a growing and lucrative market: after all, brides are often looking for unique and memorable places to stay close to their wedding venue.

By supporting brides and bridal parties, short-term rental owners and operators can get plugged into a high demand and potentially increase their bookings (and profits!).

So, how do you actually do this? Well, in this episode, Stacey Rase shares her strategies for success! In addition to sharing how she markets to brides and how she serves her guests, we also chat it up about how she partners with local businesses, communities, and charity organizations.

Highlights and Key Points:


[01:29] Today’s focus; Bridal bookings

[02:43] Know our guest; Stacey Rase, and how she got into the STR business

[06:15] How she supports bridal parties in her properties

[09:40] What inspired Stacey to focus on the brides?

[12:09] How she increases her direct bookings

[16:47] Stacey’s favorite strategies for attracting bridal bookings

[18:17] Has Stacey encountered bridezillas?

[21:04] How she partners with local businesses, communities, and charity


Golden Nuggets


  •  “Done is better than perfect.”

Resources Mentioned




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Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player. 

This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.

It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, please follow the podcast. 

I’ll be adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out!

Thanks again, sister – and cheers to your STR success!


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