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Stacey St. John

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MAY 16, 2023

#28: Part 2: How I Built My 7-Figure Short-Term Rental Business (And How You Can, Too!) with Stacey St. John


Welcome back to Part 2 of this two-part training series (check out episode #27 for Part 1).

In this episode, we’ll be continuing our deep dive into the world of how I built my 7-figure short-term rental business – and how you can, too! We’ll be discussing the key priorities that were critical to my own success and what elements I recommend you include as you create your very own blueprint for success in your “Airbnb biz.” 

Whether you’re just starting out or looking to take your existing short-term rental business to the next level, this episode is for you! So, let’s get started on building a rock-solid foundation for YOUR success.

In Part 1 of this series, we discussed everything from creating a winning strategy to finding properties… We cover all of the major components that have helped me grow my business quickly and profitably over time. But now it’s time to talk about how it all comes together—and how YOU can make it work for YOU!

Highlights and Key Points:


[00:48] Episode introduction

[04:14] My Key priorities when building my STR success blueprint

[06:10] The importance of having documented buying criteria

[08:20] #2 Partnering with good people

[10:52] #3 Buy low and sell high

[12:12] Building wealth with 1031 exchanges

[16:37] #4 Build multiple streams of income and be able to work part-time

[18:34] My property management and co-hosting business; Kozy Getaways

[20:41] 7 Key elements you should include when building your own STR success roadmap

[20:49] #1 The vision for your business

[22:17] #2 SMART goals for your future

[24:25] How to build a daily relationship with your goals

[26:56] #3 Resources you need to achieve your goals

[28:05] #4 How to outsource the resources you don’t have

[29:11] #5 Prioritization of your resources

[29:46] #6 Source of accountability and support

[31:29] #7 Action plans

[33:43] Why you should give yourself grace and flexibility

[34:33] The importance of documenting time in your calendar for reflection

[34:57] Grab my STR Success Blueprint™ template and customize your own roadmap!

Golden Nuggets


  • “Our blueprints for success in the STR business are as unique and gorgeous as each of us is.”

  • “If you are thinking about launching a property management or co-hosting business, you must understand and abide by your state’s regulations.”

  • “If you don’t document what you want, it’s hard to achieve it. You need to have a target and a plan on paper.”

  • “Just because you need certain skills doesn’t mean they have to come from you.”

  • “Done is better than perfect.”

Resources Mentioned

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results:




🌟 Get your FREE furnishing guide here

🌟 Get your FREE STR blueprint here

Hey, you!

If you’re a fan of my show, I want to say THANK YOU. Seriously, from the bottom of my heart – I couldn’t do this without you.

There’s one thing that would make me even more thankful – having your support through ratings and reviews on your preferred podcast player. 

This helps me reach more people (just like you) who are eager to achieve their STR goals and dreams.

It’s super easy – just click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, please follow the podcast. 

I’ll be adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out!

Thanks again, sister – and cheers to your STR success!


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