MAY 20, 2025

#133: Turn Lookers Into Bookers: How Visual Storytelling Can Skyrocket Your Airbnb Bookings

If you’re looking for ways to boost your Airbnb bookings and finally stand out in what feels like an oversaturated short-term rental market, you’re not alone—and you’re in the right place. In this episode of the STR Sisterhood Podcast, I’m joined by Liz Lyons, and together we dive into some game-changing Airbnb photography tips that will completely transform how you showcase your space.

Liz is an expert in short-term rental photography, with deep roots in hospitality and a serious talent for turning listings into scroll-stopping experiences. She knows what makes people pause mid-scroll—and more importantly, what gets them to click “Book Now.”

It’s Not Just About Pretty Pictures

One of the biggest takeaways from our conversation? Professional photos aren’t just about aesthetics. They’re your strongest marketing tool. Liz and I talk about how the right visuals can communicate the vibe of your space, attract your ideal guest, and significantly increase your occupancy and nightly rate.

It’s visual storytelling at its finest. Guests want to know what they’re stepping into—and great photos should paint that picture clearly and emotionally. Whether it’s a cozy reading nook, a killer kitchen setup, or a patio that begs for morning coffee, your listing should highlight the experience, not just the square footage.

Real Talk: Airbnb Photography Tips That Actually Convert

Throughout the episode, Liz shares smart, practical advice you can put into action right away—no matter where you are in your hosting journey. We chat about everything from lighting and staging to choosing the right angles and planning your must-have hero shots.

She also drops helpful tips for prepping your home before the shoot, so your space looks its absolute best. Spoiler alert: Decluttering and thoughtful styling go a long way.

And yes, we even touch on the difference between iPhone photos and professional photography—and why investing in pro photos can quickly pay for itself in increased bookings and higher rates.

Attract the Right Guests With the Right Visuals

The truth is, your listing is your storefront—and your photos are the display window. The more intentional and strategic you are with your images, the more likely you are to attract guests who love and value your space. These Airbnb photography tips aren’t just about looking good. They’re about connecting with the right people and telling a story that invites them in.

Ready to create visuals that sell your stay before guests even arrive?
Don’t miss this game-changing conversation with Liz Lyons.

HIGHLIGHTS AND KEY POINTS:

[00:04] A short introduction about our guest Liz Lyons and how she ventured in the world of the hospitality industry

[04:21] Liz’s perspective on how photography serves as a marketing tool to attract your ideal guest 

[13:48] Liz shares how to vet the right photographer for short-term rentals to align with your style and creative vision

[18:24] Liz’s insights on using outside photo inspiration that aren’t within the photographer’s portfolio

[20:14] What are the must-have shots every short-term rental needs to create a wow factor 

[23:51] What are the key things to prepare for when your photographer shows up to ensure that the space is ready and clutter-free

[29:34] Liz’s approach to detailed client collaboration to enhance the client-photographer relationship in short-term rental photography

[34:32] Liz’s perspective to navigating remote property management and collaborating with photographers to capture the essence of a space in short-term rental photography

[37:08] Liz’s thoughts on professional photography and iPhone photography

[42:22] The importance of high-quality photos to enhance the appeal of short-term rental listings and attract ideal guests

[44:52] The lightning round

Golden Nuggets:

• “The number one thing that people tend to forget, is that, at the end of the day, your photography really is just a marketing tool.”
• “Short-term rental photography is becoming such a very kind of niche little industry, because you really have to understand what your marketing and what your client wants to market.”
• “Your photography is the only way that you have to show people what you have to offer.”
• “Our responsibility as owners and operators hosts, is to position the property in the best way possible, so that what we want it to do is be a magnet for our ideal guests.”

Let’s Connect!

Follow Liz Lyons on:

Website: strphotography.com

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