Simply Brilliant Blog
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Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.
How to Use Short-Term Rental Market Data to Avoid “The Bad Deal”
How to Use Short-Term Rental Market Data to Avoid "The Bad Deal" We’ve all seen it happen. An investor falls in love with a charming cabin or a chic beach condo, follows their "gut feeling," and signs the papers - only to realize six months later that the numbers just...
Why a Short-Term Rental Business Mindset is Your Secret to Freedom
Why a Short-Term Rental Business Mindset is Your Secret to Freedom “Are we here to play golf, or are we here to eff around?” That’s what my copy editor says to me when we’re working on the marketing side of my business, and she’s about to get real with me. She doesn’t...
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy You’ve landed your first few co-hosting clients, your systems are humming, and you’re starting to see the true potential of your co-hosting business. You get an urge. It kicks in fast. You want to...
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction You've built the systems, you've protected yourself with an agreement, and now you need your first (or next) co-hosting client. The thought of putting yourself out there can be...
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters)
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters) You're ready to build your co-hosting business, but you have a nagging worry: Do I need a real estate license? This is huge. I can’t overstate how huge this is. This decision affects...
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom You closed the deal! You. Are. Superwoman! The rock-solid co-hosting agreement is signed, and you’re ready to celebrate. In all the celebrations and excitement, I want you to...
Avoiding the STR Co-Hosting Burnout Trap: It’s Time to Think Like a CEO
Avoiding the STR Co-Hosting Burnout Trap: It's Time to Think Like a CEO If you love the hospitality side of Short-Term Rentals, you might have started helping a friend, a family member, or even a local owner with their property. Now you’re realizing the truth: you’re...
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable When you land a new owner client, the energy is high! You’ve done the discovery call, you’ve proved your value, and you’re ready to dive in. In the excitement, it’s tempting to skip the...
STR Confidence: Beat Imposter Syndrome & Launch Your Rental
The Power of Showing Up: Why Your Future Self Will Thank You for Joining the STR Virtual Summit for Women 2026 When is your CEO time? Which hours have you blocked off in 2026 for working on your business? And when that time comes, what will you be working on? What’s...
STR Confidence: Beat Imposter Syndrome & Launch Your Rental
Ditch the Doubt: Your STR Confidence Blueprint to Beat Imposter Syndrome You've done the work. You've crunched the numbers, found the property, and you’re officially on the Short-Term Rental (STR) journey. You should be soaring, right? Instead, you're sitting with a...
Essential STR Tech Stack: 3 Tools Every New Host Needs
The 'Anti-Overwhelm' Tech Stack: 3 Essential Tools Every New STR Host Needs (and Nothing You Don't) Let’s get real for a second, sister. Does the word "software" make you want to hide under the covers? Do you feel a knot in your stomach every time you open a Facebook...
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back Hey sister, if you’ve grown enough to be busy, but you haven’t set up the essential systems for your Airbnb or short-term rental to handle the volume, then we need to have a heart-to-heart....
Your First 90 Days: A New Host’s Guide to Securing Bookings and 5-Star Reviews
Your First 90 Days: A New Host's Guide to Securing Bookings and 5-Star Reviews You’ve done the heavy lifting. You bought the property, you furnished it beautifully, and you finally hit "Publish." You sit back, waiting for the notifications to roll in... and then?...
The #1 Asset No One Talks About in the STR Business: Your STR Support Network
The #1 Asset No One Talks About in the STR Business: Your STR Support Network Let’s take a pause from the strategy, the pricing algorithms, and the linen counts for a moment. I want to talk about you. As you make your way on this journey, and you climb the ladder, and...
Are You Leaving Money on the Table? 5 Signs Your STR Pricing Strategy is Outdated
Are You Leaving Money on the Table? 5 Signs Your STR Pricing Strategy is Outdated Let’s talk about the one thing that makes most hosts squirm: money. Let’s take it a step further. Let’s talk about STR pricing strategy. Whose? YOURS, girl. You work incredibly hard. You...
The #1 Hosting Hack: Sleep in Your Own Airbnb (And Find Out What Guests Really Think)
The #1 Hosting Hack: Sleep in Your Own Airbnb (And Find Out What Guests Really Think) You check your cleaning reports. You skim the 5-star reviews. Everything looks great on paper, right? But let me ask you a question, host-to-host: when was the last time you...
Stop waiting for Perfect: Your Guide to a Confident STR Business Launch
Stop Waiting for Perfect: Your Guide to a Confident STR Business Launch You’ve got the vision. You've been dreaming of more freedom, more adventure, and more "heck yes!" moments in your life. But maybe you're still stuck in "I'm not ready yet" thinking. You're...
5 Short-Term Rental Investments I Don’t Regret Buying
5 Short-Term Rental Investments I Don't Regret Buying Building a successful short-term rental business feels like a game of trial and error, doesn’t it? You’re constantly searching for that secret weapon or one-and-done solution to boost your bookings and save you...
Ready to Start a Co hosting Business? The Co Host Code is Your Ultimate Playbook
Ready to Start a Co-Hosting Business? The Co-Host Code is Your Ultimate Playbook If you're reading this, you probably love the world of hospitality and short-term rentals. You might already be helping a friend with their Airbnb, or maybe you're wondering, "Could I...
Level Up Your Hosting: the Strategic Power of an STR Mastermind
Level Up Your Hosting: The Strategic Power of an STR Mastermind I was on a recent STR Success Accelerator call when a very experienced host named Shelly had an "aha" moment. We were discussing a niche operational strategy, and she unmuted herself to say, "I didn't...