Simply Brilliant Blog
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Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.
Essential STR Tech Stack: 3 Tools Every New Host Needs
The 'Anti-Overwhelm' Tech Stack: 3 Essential Tools Every New STR Host Needs (and Nothing You Don't) Let’s get real for a second, sister. Does the word "software" make you want to hide under the covers? Do you feel a knot in your stomach every time you open a Facebook...
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back Hey sister, if you’ve grown enough to be busy, but you haven’t set up the essential systems for your Airbnb or short-term rental to handle the volume, then we need to have a heart-to-heart....
Your First 90 Days: A New Host’s Guide to Securing Bookings and 5-Star Reviews
Your First 90 Days: A New Host's Guide to Securing Bookings and 5-Star Reviews You’ve done the heavy lifting. You bought the property, you furnished it beautifully, and you finally hit "Publish." You sit back, waiting for the notifications to roll in... and then?...
The #1 Asset No One Talks About in the STR Business: Your STR Support Network
The #1 Asset No One Talks About in the STR Business: Your STR Support Network Let’s take a pause from the strategy, the pricing algorithms, and the linen counts for a moment. I want to talk about you. As you make your way on this journey, and you climb the ladder, and...
Are You Leaving Money on the Table? 5 Signs Your STR Pricing Strategy is Outdated
Are You Leaving Money on the Table? 5 Signs Your STR Pricing Strategy is Outdated Let’s talk about the one thing that makes most hosts squirm: money. Let’s take it a step further. Let’s talk about STR pricing strategy. Whose? YOURS, girl. You work incredibly hard. You...
The #1 Hosting Hack: Sleep in Your Own Airbnb (And Find Out What Guests Really Think)
The #1 Hosting Hack: Sleep in Your Own Airbnb (And Find Out What Guests Really Think) You check your cleaning reports. You skim the 5-star reviews. Everything looks great on paper, right? But let me ask you a question, host-to-host: when was the last time you...
Stop waiting for Perfect: Your Guide to a Confident STR Business Launch
Stop Waiting for Perfect: Your Guide to a Confident STR Business Launch You’ve got the vision. You've been dreaming of more freedom, more adventure, and more "heck yes!" moments in your life. But maybe you're still stuck in "I'm not ready yet" thinking. You're...
5 Short-Term Rental Investments I Don’t Regret Buying
5 Short-Term Rental Investments I Don't Regret Buying Building a successful short-term rental business feels like a game of trial and error, doesn’t it? You’re constantly searching for that secret weapon or one-and-done solution to boost your bookings and save you...
Ready to Start a Co hosting Business? The Co Host Code is Your Ultimate Playbook
Ready to Start a Co-Hosting Business? The Co-Host Code is Your Ultimate Playbook If you're reading this, you probably love the world of hospitality and short-term rentals. You might already be helping a friend with their Airbnb, or maybe you're wondering, "Could I...
Level Up Your Hosting: the Strategic Power of an STR Mastermind
Level Up Your Hosting: The Strategic Power of an STR Mastermind I was on a recent STR Success Accelerator call when a very experienced host named Shelly had an "aha" moment. We were discussing a niche operational strategy, and she unmuted herself to say, "I didn't...
STR Business Delegation: Reclaim Your Time
Reclaim Your Time: Your Guide to STR Business Delegation So you’ve launched your short-term rental (STR) business. You’re excited. You wake up in the morning and you bounce out of bed, ready for the day. The opportunities are glittering on the horizon. And...
STR Welcome Book: Digital vs. Physical — Which Is Best?
Digital vs. Physical Welcome Book: Which Is Right for Your STR? Your guest finally arrives after a long flight and a drive from the airport. They’re tired, hungry, but before they satisfy their basic human needs, they have to do one very important thing - connect to...
STR Sisterhood: A Top Short Term Rental Podcast
We Did It! STR Sisterhood Named a Top Short Term Rental Podcast When women decide to tell the truth about what it really takes to build a business in the short-term rental space… this is what happens. I am so incredibly thrilled and honored to announce that The STR...
How to Prioritize Your To-Do List: The “Ta-Da List” Method
The Ta-Da List: How to Prioritize Your To-Do List and Actually Get Things Done Repeat after me: Your to-do list is not the boss of you. If you’ve ever wondered how to prioritize your to-do list so you actually finish the things that matter most, you’re not alone. That...
Short-Term Rentals vs. Legacy Vacation Rentals: Lessons for Hosts & PMs
Short-Term Rentals vs. Legacy Vacation Rentals: What Each Side Can Learn From the Other What separates a solo Airbnb host dealing with everything from cleaning companies, to bookings, to which covers to put on the throw pillows on the bed…from a large, professional...
Short-Term Rental Vendor Management: Build Your Dream Team
How to Build Your Rockstar Short-Term Rental Dream Vendor Team Running a successful short-term rental isn't just about a beautiful property and happy guests. It's also about the invisible engine humming behind the scenes: your vendor team. Imagine a perfectly...
STR CEO Mindset: Scale Your Rental Business
Unlock Time Freedom: Shift My STR CEO Mindset to Scale Strategically Lady! Tired of chasing your own tail? What if, instead, you had guests chasing your short-term rental? Hmmmmm. Seriously, you’re reacting to every email, guest message, or maintenance ping. Aren’t...
How to Implement Profit First for Short-Term Rentals
AUGUST 21, 2025 How to Implement Profit First for Short-Term Rentals: A Smarter System Are you living from booking to booking? Your STR properties are generating impressive gross revenue, but your bank account tells a different story. You feel trapped in a cycle where...
Create an Ideal Guest Avatar for STR Success
AUGUST 14, 2025 Do you know who wants to rent your property? Do you know their needs, their wishes, their dreams? Do you know your guests? In the competitive world of short-term rentals (STR), knowing exactly who you’re serving is your ultimate advantage. An ideal...
Create High-Converting Airbnb Listings & Get More Bookings
AUGUST 07, 2025 Are you tired of refreshing your Airbnb dashboard, only to see a calendar full of empty dates? You’ve created a beautiful space, but the bookings just aren’t rolling in. It’s frustrating. It gets you down. And it can make you question if all this...