Simply Brilliant Blog

Fuel your passion, fire up your future:

Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.

STR CEO Mindset: Scale Your Rental Business

STR CEO Mindset: Scale Your Rental Business

Unlock Time Freedom: Shift My STR CEO Mindset to Scale Strategically Lady! Tired of chasing your own tail? What if, instead, you had guests chasing your short-term rental? Hmmmmm.  Seriously, you’re reacting to every email, guest message, or maintenance ping. Aren’t...

How to Implement Profit First for Short-Term Rentals

How to Implement Profit First for Short-Term Rentals

AUGUST 21, 2025 How to Implement Profit First for Short-Term Rentals: A Smarter System Are you living from booking to booking? Your STR properties are generating impressive gross revenue, but your bank account tells a different story. You feel trapped in a cycle where...

Create an Ideal Guest Avatar for STR Success

Create an Ideal Guest Avatar for STR Success

AUGUST 14, 2025 Do you know who wants to rent your property? Do you know their needs, their wishes, their dreams? Do you know your guests? In the competitive world of short-term rentals (STR), knowing exactly who you’re serving is your ultimate advantage. An ideal...

Top Short-Term Rental PMS 2025: Best Picks

Top Short-Term Rental PMS 2025: Best Picks

JULY 24, 2025 Table of Contents TL;DR Key Takeaways Introduction Evaluation Criteria for Short-Term Rental PMS Hostfully Short-Term Rental PMS Review Lodgify Short-Term Rental PMS Review OwnerRez Short-Term Rental PMS Review Side‑by‑Side Short-Term Rental PMS Feature...

Boost STR ROI with Key Data Dashboard

Boost STR ROI with Key Data Dashboard

JULY 17, 2025 How much control do you actually have over your STR business? Are you waiting for things to happen, and then responding? Or are you tracking data so that you can stay ahead of the game? If you’re like most of the amazing students inside my STR Success...

STR Ownership vs Co-Hosting: Choose Your Path

STR Ownership vs Co-Hosting: Choose Your Path

JULY 03, 2025 TL;DR Building your portfolio with short‑term rentals (STRs) typically follows one of two proven models: Ownership Track: Deploy capital to purchase property and capture equity, appreciation, and favorable tax treatment. Co‑Hosting Track: Provide...

Why Is My Airbnb Listing Not Performing?

Why Is My Airbnb Listing Not Performing?

APRIL 14, 2025 Why Is My Airbnb Listing Not Performing? If you've found yourself repeatedly asking, "Why is my listing not performing?" you're not alone. The vacation rental market is competitive, and even small details can significantly impact your booking rates....

Are Short-Term Rentals a Good Investment?

Are Short-Term Rentals a Good Investment?

March 18, 2025 Are Short-Term Rentals a Good Investment? Investing in real estate can be a game changer—but when it comes to short-term rentals, the stakes are uniquely dynamic. In this post, we’re breaking down the pros and cons of short-term rental investments,...

How to Hire a Virtual Assistant (Remote Professional)

How to Hire a Virtual Assistant (Remote Professional)

How to Hire a Virtual Assistant (Remote Professional) When you’re running a growing short-term rental business, balancing a family, and maybe even working a full-time job, you might find yourself needing a little extra help. Hire a Virtual Assistant! Or, as I prefer...

Easy Ways to Make Your Airbnb a Cozy Autumn Retreat

Easy Ways to Make Your Airbnb a Cozy Autumn Retreat

Fall Into Comfort: Fun & Easy Ways to Make Your Airbnb a Cozy Autumn Retreat As the crisp air of autumn settles in, there’s a magic to the season that draws travelers seeking cozy, picturesque stays. Whether your Airbnb is nestled in the mountains, near a forest,...

3 Negotiation Tips for Women in Real Estate

3 Negotiation Tips for Women in Real Estate

3 Negotiation Tips for Women in Real EstateThe world of real estate investing is full of opportunity, and women are increasingly taking center stage. But mastering the art of negotiation can be a key differentiator. Here are 3 effective tips to empower you when you...

Let’s Do This

Want to help your audience stop crawling toward their dreams—and start sprinting?