Simply Brilliant Blog
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Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.
How to Master Your PriceLabs Pricing Dashboard for Maximum Revenue
How to Master Your PriceLabs Pricing Dashboard for Maximum Revenue Imagine you’re on a plane. And you’re curious about what actually happens in the cockpit. And you have an invisibility cloak (stick with me here). You go to the bathroom, cloak in hand, and you throw...
How to Track Your Airbnb Cleaning Score — And See How You Stack Up Against Competitors
How to Track Your Airbnb Cleaning Score — And See How You Stack Up Against Competitors In the STR landscape - it’s not enough to just know your own stats. Most STR hosts have no idea how their cleaning score compares to their competition. They only know their own...
Why “We’ll Add It to the Checklist” Isn’t Good Enough for Your STR Cleaning Team
Why "We'll Add It to the Checklist" Isn't Good Enough for Your STR Cleaning Team There’s a well-known story in the STR biz. It’s a horror story. And more short-term rental hosts have a version of it. . Ya ready? You identify a recurring problem. You ask your cleaning...
Short-Term Rental Booking Window: Why Guests Are Waiting Longer to Book (And What to Do About It)
Short-Term Rental Booking Window: Why Guests Are Waiting Longer to Book (And What to Do About It) For many Airbnb hosts, the days of guests booking months in advance are kinda over. The sooner you wrap your head around that, the sooner you realize that guests aren't...
Does the Airbnb Single Service Fee Actually Hurt Your Bookings? Here’s the Data
Does the Airbnb Single Service Fee Actually Hurt Your Bookings? Here's the Data One of the properties in my portfolio is performing WELL. Like…really well. It’s performing way better than another similar property in my portfolio. And by similar I mean same market,...
Why an Airbnb Turnover Inspection is the Step Most Hosts Skip (And How to Fix It)
Why an Airbnb Turnover Inspection is the Step Most Hosts Skip (And How to Fix It) How’s your cleaning operation doing? Are you 100% happy with the turnover of your property? Is it spotless? Is attention to detail part and parcel of operations? Is it five-star worthy?...
Why Your Airbnb Cleaning System Keeps Failing (And It’s Not Your Cleaner)
Why Your Airbnb Cleaning System Keeps Failing (And It's Not Your Cleaner) Your Airbnb cleaning system isn't broken because you hired the wrong person. In fact, it’s not broken at all. “But Stacey” I hear you say, “Waddya mean it’s not broken? It’s not working! How can...
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It?
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It? The difference between you being an STR operator vs CEO isn’t just about a title. It’s about how you’re spending your time as you build your business. It’s about mental focus: the operator...
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life)
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life) Most STR owners don’t have a scaling problem. They have a structure problem. Think about it. A scalable short-term rental business isn’t built by adding more properties. It’s built by...
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts)
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts) Introduction We’re about to get uncomfortable, lady. Ya ready? We’re gonna talk about something most hosts don't want to think about — what happens to your STR when the market stops being...
How Can STR Business Automation Stop the “Firefighter Cycle” and Help You Scale?
How Can STR Business Automation Stop the "Firefighter Cycle" and Help You Scale? Introduction “Hi, my wifi password isn’t working.” “The lock code isn’t working.” “There’s a lot of noise coming from the property next door.” I know allllll about the messages you’re...
Why Women Need a Short-Term Rental Community to Scale Faster
Why Women Need a Short-Term Rental Community to Scale Faster Have you ever felt like you’re operating on "Isolation Island"? You’re sitting in your home office, staring at a calendar of bookings, and suddenly a guest situation pops up that leaves you feeling...
How to Use Short-Term Rental Market Data to Avoid “The Bad Deal”
How to Use Short-Term Rental Market Data to Avoid "The Bad Deal" We’ve all seen it happen. An investor falls in love with a charming cabin or a chic beach condo, follows their "gut feeling," and signs the papers - only to realize six months later that the numbers just...
Why a Short-Term Rental Business Mindset is Your Secret to Freedom
Why a Short-Term Rental Business Mindset is Your Secret to Freedom “Are we here to play golf, or are we here to eff around?” That’s what my copy editor says to me when we’re working on the marketing side of my business, and she’s about to get real with me. She doesn’t...
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy You’ve landed your first few co-hosting clients, your systems are humming, and you’re starting to see the true potential of your co-hosting business. You get an urge. It kicks in fast. You want to...
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction You've built the systems, you've protected yourself with an agreement, and now you need your first (or next) co-hosting client. The thought of putting yourself out there can be...
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters)
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters) You're ready to build your co-hosting business, but you have a nagging worry: Do I need a real estate license? This is huge. I can’t overstate how huge this is. This decision affects...
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom You closed the deal! You. Are. Superwoman! The rock-solid co-hosting agreement is signed, and you’re ready to celebrate. In all the celebrations and excitement, I want you to...
Avoiding the STR Co-Hosting Burnout Trap: It’s Time to Think Like a CEO
Avoiding the STR Co-Hosting Burnout Trap: It's Time to Think Like a CEO If you love the hospitality side of Short-Term Rentals, you might have started helping a friend, a family member, or even a local owner with their property. Now you’re realizing the truth: you’re...
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable When you land a new owner client, the energy is high! You’ve done the discovery call, you’ve proved your value, and you’re ready to dive in. In the excitement, it’s tempting to skip the...