Simply Brilliant Blog
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Discover tips and inspiration on entrepreneurship, business growth, real estate investing, and hospitality.
Why Your Airbnb Cleaning System Keeps Failing (And It’s Not Your Cleaner)
Why Your Airbnb Cleaning System Keeps Failing (And It's Not Your Cleaner) Your Airbnb cleaning system isn't broken because you hired the wrong person. In fact, it’s not broken at all. “But Stacey” I hear you say, “Waddya mean it’s not broken? It’s not working! How can...
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It?
STR Operator vs CEO: How Do You Shift From Running Your Business to Leading It? The difference between you being an STR operator vs CEO isn’t just about a title. It’s about how you’re spending your time as you build your business. It’s about mental focus: the operator...
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life)
How to Build a Scalable Short-Term Rental Business (Without It Running Your Life) Most STR owners don’t have a scaling problem. They have a structure problem. Think about it. A scalable short-term rental business isn’t built by adding more properties. It’s built by...
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts)
How to Recession-Proof Your Short-Term Rental in 2026 (Before the Market Shifts) Introduction We’re about to get uncomfortable, lady. Ya ready? We’re gonna talk about something most hosts don't want to think about — what happens to your STR when the market stops being...
How Can STR Business Automation Stop the “Firefighter Cycle” and Help You Scale?
How Can STR Business Automation Stop the "Firefighter Cycle" and Help You Scale? Introduction “Hi, my wifi password isn’t working.” “The lock code isn’t working.” “There’s a lot of noise coming from the property next door.” I know allllll about the messages you’re...
Why Women Need a Short-Term Rental Community to Scale Faster
Why Women Need a Short-Term Rental Community to Scale Faster Have you ever felt like you’re operating on "Isolation Island"? You’re sitting in your home office, staring at a calendar of bookings, and suddenly a guest situation pops up that leaves you feeling...
How to Use Short-Term Rental Market Data to Avoid “The Bad Deal”
How to Use Short-Term Rental Market Data to Avoid "The Bad Deal" We’ve all seen it happen. An investor falls in love with a charming cabin or a chic beach condo, follows their "gut feeling," and signs the papers - only to realize six months later that the numbers just...
Why a Short-Term Rental Business Mindset is Your Secret to Freedom
Why a Short-Term Rental Business Mindset is Your Secret to Freedom “Are we here to play golf, or are we here to eff around?” That’s what my copy editor says to me when we’re working on the marketing side of my business, and she’s about to get real with me. She doesn’t...
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy
More Doors, Not More Headaches: Your Intentional STR Scaling Strategy You’ve landed your first few co-hosting clients, your systems are humming, and you’re starting to see the true potential of your co-hosting business. You get an urge. It kicks in fast. You want to...
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction
Nail the Nerves: Your 4-Part Framework for Confident Co-Hosting Client Attraction You've built the systems, you've protected yourself with an agreement, and now you need your first (or next) co-hosting client. The thought of putting yourself out there can be...
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters)
Beyond the Hype: The Co-Hosting Licensing Question (and Why the Money Flow Matters) You're ready to build your co-hosting business, but you have a nagging worry: Do I need a real estate license? This is huge. I can’t overstate how huge this is. This decision affects...
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom
Stop Micromanagement: How a Professional Co-Hosting Onboarding Process Buys Your Freedom You closed the deal! You. Are. Superwoman! The rock-solid co-hosting agreement is signed, and you’re ready to celebrate. In all the celebrations and excitement, I want you to...
Avoiding the STR Co-Hosting Burnout Trap: It’s Time to Think Like a CEO
Avoiding the STR Co-Hosting Burnout Trap: It's Time to Think Like a CEO If you love the hospitality side of Short-Term Rentals, you might have started helping a friend, a family member, or even a local owner with their property. Now you’re realizing the truth: you’re...
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable
Stop the Handshake Deals: Why a Rock-Solid Co-Hosting Agreement is Non-Negotiable When you land a new owner client, the energy is high! You’ve done the discovery call, you’ve proved your value, and you’re ready to dive in. In the excitement, it’s tempting to skip the...
STR Confidence: Beat Imposter Syndrome & Launch Your Rental
The Power of Showing Up: Why Your Future Self Will Thank You for Joining the STR Virtual Summit for Women 2026 When is your CEO time? Which hours have you blocked off in 2026 for working on your business? And when that time comes, what will you be working on? What’s...
STR Confidence: Beat Imposter Syndrome & Launch Your Rental
Ditch the Doubt: Your STR Confidence Blueprint to Beat Imposter Syndrome You've done the work. You've crunched the numbers, found the property, and you’re officially on the Short-Term Rental (STR) journey. You should be soaring, right? Instead, you're sitting with a...
Essential STR Tech Stack: 3 Tools Every New Host Needs
The 'Anti-Overwhelm' Tech Stack: 3 Essential Tools Every New STR Host Needs (and Nothing You Don't) Let’s get real for a second, sister. Does the word "software" make you want to hide under the covers? Do you feel a knot in your stomach every time you open a Facebook...
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back
The 5 Systems Every Burnt-Out Airbnb Host Needs to Get Their Time Back Hey sister, if you’ve grown enough to be busy, but you haven’t set up the essential systems for your Airbnb or short-term rental to handle the volume, then we need to have a heart-to-heart....
Your First 90 Days: A New Host’s Guide to Securing Bookings and 5-Star Reviews
Your First 90 Days: A New Host's Guide to Securing Bookings and 5-Star Reviews You’ve done the heavy lifting. You bought the property, you furnished it beautifully, and you finally hit "Publish." You sit back, waiting for the notifications to roll in... and then?...
The #1 Asset No One Talks About in the STR Business: Your STR Support Network
The #1 Asset No One Talks About in the STR Business: Your STR Support Network Let’s take a pause from the strategy, the pricing algorithms, and the linen counts for a moment. I want to talk about you. As you make your way on this journey, and you climb the ladder, and...